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Leveraging public interest and communication to increase trust, transparency and confidence in pharma brands through expanded engagement with stakeholders to counteract disinformation and support policy and public affairs

Public International Every year

In 2020, pharmaceutical companies turned to their PR professionals and agencies to get out messages about drug supply, patient support, public health reminders, vaccine updates and COVID protocols. However, now it is more important to focus on "the next normal" and understand how healthcare and pharmaceutical professionals can improve relationships with the public and their employees in this 'post covid-19' world.

Communications professionals held a pivotal role in strengthening the bond between the public and pharmaceutical brands. However, there is a bit of controversy within the public. Those who believe in science and the vaccine and those who are a bit skeptical on waiting on more data and have some more questions. However, professionals believe it is their time to demystify science and relay clear messages out to understand on a more simpler level on what the public wants to hear and facts compared to messaging from the FDA and the government that has not been relatively connecting with the public.

TOP REASONS TO ATTEND:

1- Understanding where and how to shape your business strategies within your organization due to the increased importance of communication teams and roles
2- Leveraging communication to connect with patients and making the public to be confident enough to openly communicate
3- Focusing on an insight-driven and audience-centric approach to ensure stakeholders and professionals relay the message to the public in a meaningful way
4- Discuss how to improve marketing and communications with HCPs by utilizing tools to determine data and KPIs
5- Determine sustainable long-term and short-term goals and how you would want to grow your organization

SAFETY PROTOCOLS:
A MOMENTUM PROMISE OF SAFETY AT OUR EVENTS

Momentum events take the safety of everyone involved in their events extremely seriously. Therefore, you can rest assured that we will closely adhere to these safety procedures at all times:

- COVID-19 Vaccination Policy
All participants and staff will be asked to provide proof of vaccination before the event starts and/or at registration. Vaccination is mandatory to attend with no exceptions.
- Momentum Complies
In accordance with government guidance and local mandates, we will follow all standards for capacity limits.
- Safety First
We will provide easy access handwashing and sanitizing stations, directional signage, and contact-free registration protocols
- About Masks
Masks will be optional in the conference space unless venue guidelines say otherwise.

Time: 09:00 - 17:00

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